![]() ![]() The Creative Strategy Lions have increased by 35%, recognising the application of creative solutions that allow brands to unlock sustainable growth and measure impact effectively. Some of the Lions with increased engagement include the Brand Experience & Activation Lions which have seen an increase of 16%, compared to 2022, reflecting brands’ renewed focus on enhancing customer experience and brand building. We’re excited to see the body of work that emerges from this Lion, and I’d like to thank the Jury in advance for setting the very first benchmark in creativity in Gaming and showing what is possible in this hugely exciting area.” Philip Thomas, Chairman, LIONS, commented, “ The number of submissions received in its first year shows a really strong engagement with the Gaming Lion and is testament to the relevance and opportunity that Gaming now holds within the creative marketing community. In its inaugural year, the Entertainment Lions for Gaming have received 609 submissions, demonstrating the increase of collaboration between brands and the growing Gaming industry. Over the next week, our Juries will curate a body of Lion-worthy work and set the global benchmark that will propel us into the year ahead, supporting those using creativity to drive progress.” The strong engagement across a breadth of Lions including emerging areas like B2B, Gaming, Commerce and Business Transformation - shows us that there is a growing confidence and investment in non-traditional channels. A high increase in submissions made directly from consumer product brand companies demonstrates the value being placed on creativity that drives business. ![]() ![]() All entries will now compete to become the global benchmark for excellence in creativity and effectiveness for the year ahead.Ĭommenting on the Awards, Simon Cook, CEO, LIONS, said, “ The shifts in the work that’s been entered provides us with a powerful insight into the industry landscape and the emerging trends. The growth and breadth of entries shows a growing confidence and investment in non-traditional channelsġ6 June 2023 - The Cannes Lions International Festival of Creativity has announced that a total of 26,992 entries, an increase of 6% from 2022, have been received into the 2023 Awards. Strong industry engagement with the Entertainment Lions for Gaming in its inaugural year shows the increasing collaboration between brands and Gaming In the past, he has undertaken numerous fundraising activities including: walking the Great Wall of China for Childreach International, completing the Three Peaks Challenge as part of a Benchmark International team for Bolton Lads & Girls Club, cycling from Wigan to London for When You Wish Upon A Star and completing a 25km walk in the Peak District for the Brain Tumour Charity.The Awards have seen an 18% increase in the number of entries directly by consumer product brand companies demonstrating the value being placed on creativity that drives business ![]() Jonny volunteers for a local charity called Brew Power that gives out hot drinks and food to homeless people in Manchester city centre. University of Nottingham (including a six-month semester at University of Queensland) - BA (Hons) in Politics. Institute of Chartered Accountants in England & Wales - Corporate Finance Qualification. The client was unfortunately unwell and needed to conclude a sale swiftly, which Jonny and his team managed to do by resolving a number of tricky negotiations, ultimately allowing the shareholder to secure value for himself and his family. Parkinson takes pride in each and every deal, and it would be easy for him to showcase some of the largest deals as his greatest achievement, his personal proudest achievement was a relatively small deal. ![]()
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